Brands
Campus laces up with Kriti Sanon to kickstart women’s sneaker revolution
MUMBAI: Sneakerheads, meet your new style captain Kriti Sanon. Campus Activewear, one of India’s biggest sports and athleisure footwear brands, has signed on the National Award-winning actress as the face of its women’s category, a move that cements the brand’s ambitions to step up its game in the fast-growing segment.
For Campus, women’s sports and athleisure is no sidekick, it’s become one of the biggest growth drivers over the past year, fuelling the brand’s rise in India’s sneaker story. Now, with Kriti Sanon, an engineering graduate turned Bollywood star and entrepreneur fronting the campaign, the brand is tying its laces for the next lap: making sneakers bolder, trend-forward, and uncompromisingly comfortable for women who juggle multiple roles.
Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear, called the women’s portfolio “one of the most significant growth engines,” noting that Kriti’s ambition and versatility make her the perfect match. Kriti, meanwhile, says she’s drawn to Campus’ belief that style should reflect who you are “designing footwear as versatile as the roles women play.”
With athleisure booming and Campus eyeing bigger strides, Kriti’s arrival signals more than just another celebrity face on a billboard. It’s a sneaker statement: India’s women are not just walking in style, they’re sprinting ahead.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
