Ad Campaigns
Calvin Klein launches new watches campaign in India starring Disha Patani
Mumbai: Calvin Klein watches has unveiled its latest campaign in India starring Disha Patani, internationally acclaimed Bollywood actress and model. The campaign evokes the sensual, modern aesthetic that the brand is known for while highlighting its Spring 2023 collection of sleek, sculptural timepieces.
“Disha’s confidence and strong presence make her the ideal representative for Calvin Klein watches in India,” said Movado Group Inc. global general manager, Calvin Klein watches and jewelry, Caterina Miduri. “Her sophisticated, sensual energy translates on and off the screen, and brings our Spring 2023 watch collection’s modern designs to life in this latest campaign.”
Movado Group Inc. president international Xavier Gauderlot said, “For Calvin Klein watches, we are committed to offering timepieces that embody the Calvin Klein aesthetic of timeless elegance, modernity, and superior craftsmanship. We look forward to inspiring individuals to express their personal style through our Calvin Klein watches collection and this campaign in India.”
“I feel honored and proud to be partnering with such an iconic brand as the face of Calvin Klein watches for their next campaign in India,” said Patani. “The brand’s modernism, sensuality and simplicity are aesthetics that resonate with my style, I very much look forward to seeing the campaign featured throughout India.”
The campaign showcases timepieces from Calvin Klein’s Spring 2023 watches collection. In the campaign, Disha wears a rose gold watch featuring a minimal sunray dial with a refined, crystal embellished and softly sculpted bezel on a mesh bracelet. Also featured in the campaign is a modern multifunction watch with concave sub-eyes and stud indices for a subtle edge. The timepiece is available on a carnation gold open link bracelet.
The campaign will appear across digital and social media platforms, out of home placements and at point-of-sale across the region. The collection will be available at authorized Calvin Klein watch retailers, leading luxury retail stores, and online platforms across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
