Brands
Cairn India pockets seven PR awards
MUMBAI: Cairn India Ltd., the nation’s largest private sector oil and gas exploration and production (E&P) company, currently accounting for almost 30 per cent of India’s crude oil production, has won seven awards for its communication collaterals at the Annual Communications Awards organised by Public Relation Council of India (PRCI).
Other prominent winners at the events were IBM, NTPC, GVK, IOCL, Aditya Birla Group, DMRC, GMR, BEML Godrej and Biocon etc.
Cairn India is one of the largest independent oil and gas exploration and production companies in India. A subsidiary of Vedanta Limited; part of the Vedanta Group, a globally diversified natural resources group, Cairn India has operational offices in Andhra Pradesh, Gujarat, Rajasthan and Tamil Nadu.
The awards were given at an event held as part of PRCI’s 11th Global Communication Conclave 2017 in Bangalore, early this month. Cairn India also received ‘Champion of Champions’ trophy for bagging maximum number of awards. The awards were presented by Karnataka minister of social welfare H. Anjaneya and Karnataka minister of state (independent charge) information technology & bio-technology Priyank Kharge.
Cairn India Arun Arora chief communication officer Arun Arora, and assistant manager – corporate communication Hari Singh received the awards.
Below is the list of awards won by Cairn India Ltd. for various communication collaterals:-
|
Cairn CSR Brochure |
Gold Award |
|
Cairn e-newsletter – e’finder |
Silver Award |
|
Cairn Annual Report 2015-16 |
Silver Award |
|
Cairn CSR Film |
Silver Award |
|
Cairn Café Film |
Bronze Award |
|
Cairn Table Calendar 2017 |
Bronze Award |
|
Cairn Social Media Campaign – ‘Hamari Indian Family’ |
Appreciation Award |
|
Special overall recognition (for bagging maximum number of awards) |
Champion of Champions trophy |
Commenting on this feat, a Cairn spokesperson said, “What makes this special is that all the creative work on collaterals was carried out in-house, by our team. The team worked with tremendous dedication and innovative approach to bring these collaterals to life.”
Around 100 companies participated in the event and 86 pitched for awards in various collateral categories.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
