MAM
Cadbury unveils new TVCs to celebrate Diwali
MUMBAI: Confectionery and beverage company, Cadbury, has unveiled two new television commercials, playing on the tagline, “Iss Diwali Aap Kise Khush Karenge”.
Created by Ogilvy, the two new television commercial (TVC) for Cadbury‘s Dairy Milk and Celebrations is aimed at influencing people to celebrate the occasion of Diwali beyond their homes. Ogilvy India national creative director Abhijit Avasthi said, “We have created a complete 360 degree campaign to involve and engage the target group by promoting the big thought of ‘‘Iss Diwali Aap Kise Khush Karenge?”. This integrated communication strategy will be rolled out to intensify the engagement with the consumers.” The mediums of communication will include television, print, radio, online, and outdoor activities, adds Avasthi. Also, for the first time, the company has extended their marketing strategy to the internet Cadbury has partnered with social networking sites such as Facebook and Orkut to further promote its offerings by the company.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
