MAM
Cadbury India sweeps away Client of the Year Effie Award 2011
MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year.
Cadbury India pocketed Golds for three of its campaigns in consumer products-beverages/drink, confectionary and food category. The campaigns were- ‘Shubh Aarambh‘ for Cadbury Dairy milk, ‘Iss Diwali Aap Kise Khush Karenge‘ for Cadbury celebrations and ‘Meal time Meetha!‘ for Cadbury dairy Milk. It also won gold for ‘Shubh Aarambh‘ for Cadbury Dairy Milk in Integrated Advertising campaign category.
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It won silver metals for ‘Twist, Lick, Dunk Oreo‘ campaign for Cadbury Oreo and ‘Iss Diwali aap lise khush karenge?‘ campaign for Cadbury Celebrations.  |
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Vodafone collected two Golds for the campaign ‘BlackBerry for Everyone‘ in Services: telecom and related products and integrated advertising campaign categories. Its Silver came in from ‘Vodafone Super Zoozoo-Coming from behind‘ campaign while the Bronze came in from ‘Vodafone-winning the Indian mobile number portability battle‘ campaign.
Number 3 spot winner HUL won its Gold from Dove‘s ‘Ambush the Ambush‘ campaign created by O&M. It collected its Bronze metals from ‘Walking the tight rope‘ campaign for Pond‘s Dreamflower talc, ‘Lifebuoy Superfast Handwash‘ campaign for Lifebuoy, ‘Jammy Art‘ campaign for Kissan Jammy and ‘3 Roses believers (Fans) v/s Non-believers (Hero) campaign for Brooke Bond 3 roses.
Pepsi took away the Grand Effie for ‘Change the game‘ campaign. It also won for the same campaign in Integrated Advertising Campaign category.
Ceat bagged Gold for ‘Be Idiot Safe with Ceat Bike tyres‘ campaign for Ceat Gripp (category- consumer durables- automobiles and auto parts, two wheelers and auto related) and a Silver for the same campaign in integrated advertising campaign category.
Idea Cellular won a Gold for ‘No Idea, get Idea-MNP‘ campaign and a Silver for ‘Languages‘ campaign, both in Services: Telecom and Related Products category.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
