MAM
Cadbury India reshuffles brand communication accounts
MUMBAI: Chocolate manufacturer Cadbury India has announced the rearrangement of its brand portfolio across its three existing creative agencies in line with its future growth ambitions.
An official release informs that the reshuffle has been done with the intention of increasing agency focus, nurturing expertise across specific categories and to optimise team efforts.
In this reshuffle, Ogilvy & Mather will continue to handle the four chocolate power brands (Cadbury’s Dairy Milk, Perk, Five Star, Gems) and Bournvita. Contract Advertising (India) will now look after Halls and Eclairs besides Chocki, other mass-market brands and the Gifting portfolio. Lemon has been assigned Milk Treat and Temptations, apart from new brand initiatives such as Delite.
Brands
HYBE India, Samsung India team up to launch nationwide talent auditions
Partnership aims to discover and support next generation of female performers
MUMBAI: HYBE India has partnered with Samsung India to roll out a nationwide talent audition programme aimed at discovering and nurturing the next generation of female performers in India.
The initiative combines HYBE’s global entertainment expertise with Samsung’s technology ecosystem, offering aspiring artists a platform to showcase their skills and build a pathway into the music and performance industry.
At the core of the collaboration is a multi-city audition drive, supported both online and on-ground. Specially designed Galaxy Audition Studios will be set up across 10 cities, including Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad, within Samsung’s retail spaces. These hubs are intended to give participants a hands-on environment to rehearse, record, and refine their performances.
HYBE India chief operating officer Dahae Lee said the partnership is rooted in a shared goal of supporting young women’s aspirations, adding that the company is committed to guiding talent “from the initial audition stages to the moment of their debut.”
Echoing the sentiment, Samsung India vice president, MX business Aditya Babbar said the initiative is about enabling young women to “be seen and heard on a global stage,” while creating meaningful opportunities through technology.
Participants will be able to use Samsung Galaxy devices to create and submit audition content, from recording vocals to shooting performance videos, making the process more accessible and integrated with everyday tools.
The programme is also being amplified through Samsung’s ‘Show them how it’s done #withGalaxy’ campaign, positioning the initiative as both a talent search and a broader cultural push around self-expression and creativity.
As India’s creator economy continues to expand, the partnership signals a growing convergence between entertainment and technology players. By combining infrastructure, reach, and storytelling, HYBE India and Samsung are betting on a new wave of performers ready to step into the spotlight.
