Ad Campaigns
Cadbury Dairy Milk: How India came together to #CheerForAllSports
Mumbai: As the games season continues to engross the world, Cadbury Dairy Milk leveraged this opportunity to bring India together to step beyond the cricket fever and #CheerForAllSports. Launched recently to help athletes in underrepresented sports feel valued and acknowledged, the campaign sought to enable better connections between athletes and fans at the back of a tech-based solution. All one has to do is scan the QR code on the reimagined iconic Rs 100 Cadbury Dairy Milk released for the campaign, which will lead to a microsite with a calendar of all sporting events across Hockey, Boxing, Table Tennis, etc., currently running in India during the same period as the upcoming IPL season. To this end, the brand also installed specially made fan screens to create an electric atmosphere in the stadium for the athletes at the back of energized Indian fans cheering their sporting idols.
The campaign has witnessed an impassioned response from across the country with around 7 Lakh registrations on the brand microsite to watch and cheer on Indian athletes as they attain new heights across different tournaments on the World Stage. To date, people have cheered on Nishant Dev, Mohammed Hussamuddin, Sathiyan Gnanasekaran, Manika Batra, Deepak Punia and Nisha Dahiya as they competed in tournaments such as IBA Men’s World Boxing Championships 2023, World Table Tennis Star Contender 2023 and Senior Asian Wrestling Championship 2023 respectively, to bring sporting glory to India. Many of the competing athletes expressed their gratitude and happiness about seeing their fans supporting them on-screen that motivated them to compete even more fiercely.
With two more international competitions – the ITTF World Table Tennis Championships Finals 2023 and the FIH Pro League 2023 – on the roster this month, Cadbury Dairy Milk expects even more sign-ups from Indians looking to #CheerForAllSports, to witness their sporting heroes battle it out to bring the country recognition on an international arena.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
