Ad Campaigns
Cadbury Dairy Milk allows people to unlock the happiest moments of 2022 with its #HeartTheHappiness campaign
Mumbai:Cadbury Dairy Milk has unveiled an algorithm as part of its “#HeartTheHappiness” campaign. The one-of-a-kind algorithm aims to create a bank of happiness videos with low views and like counts.
Through this effort, the brand has leveraged its Instagram guide section, allowing consumers to acknowledge the happiest moments of 2022 and end the year on a ‘meetha’ note.
As a stepping stone towards activating the new dimension of its generosity campaign – “Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye,” Cadbury Dairy Milk has partnered with DeltaX to up the ante on story-doing.
Commenting on the campaign, Mondelez India vice president of marketing Nitin Saini said, “Over the years, Cadbury Dairy Milk has created and celebrated indefinite moments of kindness through an array of purposeful storytelling. This includes some well-celebrated efforts to acknowledge the unacknowledged during the cricket season and add ‘meethas’ to everyday relationships by melting power distances. Adding yet another dimension to the existing generosity narrative, with “#HeartTheHappiness,” we aim to look beyond what’s popular and what the platform’s AI wants to show you and guide people to channel their inner ‘acchai’ and partake in others’ not-so-popular happy moments.”
“We believe that digital has the power to create new experiences that bring us closer together in the most real and heartfelt ways. With our latest initiative, “#HeartTheHappiness,” we engineered a transformative social experience that beats the algorithms and puts the power of discovery back in people’s hands. What’s beautiful about this idea is that it leverages technology to enable every Indian to be a part of real and heartfelt moments of others’ happiness, which otherwise remain hidden. These are India’s happiest reels—moments of happiness that never made it to mainstream media or news,” added Ogilvy India chief creative officer Sukesh Nayak.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
