MAM
C Com Digitalbagsmedia mandate of Blue Cross Laboratories for second time
MUMBAI: C Com Digital, India’s first Digital Agency with AI platform, has once again won the media mandate from Blue Cross LaboratoriesPvt. Ltd for the second phase of the awareness drive on Dysmenorrhea. This comes after the successful execution of the first phase last year, which garnered a reach of 81,61,884 across various social media platforms. The campaign which trended with the hashtag #WhySufferSilentlyfocused on how period pain is not normal and must be spoken out about.
Helly Shah, the Youtuber who became a household name for her take on how period pain is not normal, was an integral part of the campaign last year. The event also saw participation by a large majority of students from Khalsa College who were enthusiastic to understand more about dysmenorrhea and the risk factors.
The campaign registered a tremendous response on YouTube as well with over 1.1 million views and C Com Digital was able to reach out to 136 colleges and 100 organizations. Apart from garnering strong media interest, there have also been requests to replicate the event in several schools and colleges.
Speaking about this, Mr Chandan Bagwe, Founder, C Com Digital, said, “We are extremely delighted with the response received during the first phase of the Dysmenorrhea campaign and it is encouraging to have received the mandate again. The reach has been phenomenal, and we hope to cover more ground with the second phase of the campaign. Blue Cross Laboratories has brought out a very pertinent issue and it is important to ensure that there is large-scale awareness on this topic. We hope to increase the reach further with the second campaign.”
Adding to this Official Spokesperson from Blue Cross Laboratories Pvt. Ltd. Said "We at Blue Cross Laboratories Pvt Ltd are committed to spreading awareness about Dysmenorrhoea (Painful Periods). With#WhySufferSilenty campaign we were able to reach out to a good number of young women suffering from painful periods. In the second phase, once again with C Com Digital, Blue Cross intends to widen the awareness further and help reduce suffering of women"
Given the fact that there is a lack of awareness about dysmenorrhea and the factors surrounding the condition, a more proactive approach is needed to dispel myths and enable greater clarity. It is a serious issue which needs targeted action. Given this, going further, the event will be replicated in other colleges to target the relevant stakeholders directly. The collaboration with colleges will also help in gathering momentum for the campaign and spreading awareness about dysmenorrhea to a wider audience.
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
