MAM
Bytedance elevates Abhishek Karwar to head of global creative & emerging markets – user growth
NEW DELHI: TikTok developer Bytedance has elevated Abhishek Karwar to head of global creative and emerging markets – user growth. Karwar had joined the organisation in December 2019 as head of user growth.
During his two decades in the media and entertainment industry, Karwar has experience managing and scaling up digital businesses and heading product development, marketing and product marketing functions on a global level. He is well-versed in building platforms, negotiating partnership deals and executing go to market strategies.
The NIIT graduate considers his specialities to be in the field of short format videos, OTT technologies, digital media, broadcast media, business strategy.
Prior to his role at TikTok, Karwar had a brief stint as head of sales and marketing at Intuition Intelligence. He has also been associated with Mirriad, Zee Entertainment Enterprises, Times Group and ITC Infotech.
Karwar’s elevation comes at a time when Bytedance is downsizing its workforce in India after a months-long ban on its moneymaker, TikTok. Undeterred by this short-lived foray in one of its biggest markets, the Chinese app developer is expanding its operations worldwide, and has particularly ramped up recruitment in Singapore. The Beijing-headquartered company has also come under global scrutiny over TikTok’s data collection practices.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
