MAM
BYJU’S taps Rachna Bahadur to lead global expansion
Mumbai: Edtech company BYJU’S on Friday announced the appointment of Rachna Bahadur as the senior vice president to lead its global expansion plans.
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company’s market positioning across the globe, she will also be responsible for strengthening the footprint of BYJU’S recent acquisition of Epic in the US market, said the company in a statement.
According to a statement, this appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world-class products, teams, and partnerships. “Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us,” stated BYJU’S chief people officer Pravin Prakash. “She will play a vital role in charting a high impact and high growth network for BYJU’S, and we are pleased to welcome her on board and look forward to supporting her in this journey.”
With over 15 years of experience, before joining BYJU’S, Bahadur was a partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A, and organisation design.
“For a decade, BYJU’S has been at the helm of creating value in a student’s life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth,” said Rachna Bahadur on her new assignment.
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
