Ad Campaigns
BYJU’S pays tribute to Mahatma Gandhi on his 152nd birth anniversary
Mumbai: Ed-tech firm BYJU’S has released a new ad film- ‘Bapu Ki Awaz’ that celebrates Mahatma Gandhi’s thoughts and ideas.
The film featuring veteran actor and Padma Shri awardee Manoj Kumar celebrates four real-life heroes who have gone above and beyond to carry forward the legacy and philosophy left behind by Gandhi in their everyday lives. Invoking a deep sense of nostalgia, the film also marks Kumar’s return to the screen after 25 years as a doting grandfather who brings to life the virtues of his ‘favourite hero’- Bapu, by celebrating exceptional people who walk among us today.
The film was released on Gandhi’s 152nd birth anniversary. Conceptualised by BYJU’S in-house team and directed by Sonal Batra, Bapu Ki Awaz celebrates the inspiring stories of extraordinary Indians who have brought about an impactful change in the lives of others by following in his footsteps and imbibing his ideals, values, and principles.
It showcases the exemplary work done by four real-life heroes – Dr Sapan Kumar Patralekh, headmaster of a school in Jharkhand who converted roadside clay walls into blackboards to continue teaching students during the pandemic, Dr Ganesh Rakh, a doctor with a mission to save girl children, Padma Shri Jamuna Tudu, who fought the jungle mafia to safeguard over 100 acres of forests, and Pradhan Mantri Rashtriya Bal Puraskar awardee Kameshwar Waghmare, a 14-year old who saved two kids from drowning. These individuals and their persistence has proved time and again that we can create a better world for everyone to live in.
BYJU’S VP- brand and creative Strategy Vineet Singh, said, “Mahatma Gandhi’s values and principles are held in high regard across the world. His teachings on Satya, Ahimsa, and Sarvodya have always encouraged millions of people. With this digital film, we at BYJU’S want to pay an ode to the Father of our Nation and inspire everyone to evoke their inner Gandhi. By bringing forth the stories of these real-life heroes, we intend to encourage our next generation to follow the path of righteousness.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
