Ad Campaigns
BYJU’S new digital film celebrates inquisitive child in everyone
Mumbai: Edtech company BYJU’S on Wednesday launched its Children’s Day special digital campaign called #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.
“While growing up, consciously and very often unconsciously, we condition children to stop asking questions as we don’t have clear answers. With the help of the special campaign #CelebrateCuriosity. BYJU’S aims to nudge parents to become their child’s first teacher and help them find answers to their questions,” said the company in a statement.
Conceptualised by the in-house team and created in partnership with Films Rajendraa, the ad-film highlights the unique and unparalleled inquisitive nature of children and their quest to find answers. Reconnecting us with our inner child, the film showcases various children at their curious best, asking questions from their elders. It further narrates that no question is vague as it helps shape a child’s future.
“Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners,” stated BYJU’S VP for brand and creative strategy Vineet Singh. “With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
