MAM
BYJU’S latest ad is a tribute to all parents
Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children.
The new campaign – #HonorTheSacrifices went live on the brand’s social media handles on the occasion of Parents’ Day on 25 July.
Conceptualised by the in-house team and created in partnership with Mumbai-based Dora Digs, the film includes four beautiful stories showing how our parents have always had their children’s backs and never shied away from providing them with any necessary support to achieve our goals.
The first ad shows how a mother prioritises her child’s needs over hers, even for smaller things, like purchasing a better uniform, over a new saree. And, how a father keeps postponing his plan to buy a new scooter to save money for his son’s dream of becoming a cricketer.
The campaign attempts to bind the audience with the love and warmth of a beautiful parent-child relationship, while invoking the brand’s philosophy- ‘Proud partner to parents’. It aims to celebrate parents for the selfless commitment and lifelong sacrifice towards nurturing the relationship with their children and always encouraging them to follow their passion.
Our homage to the ultimate heroes in our lives, #HonourTheirSacrifice is a tribute to all parents who always support their child’s dreams.
Thank you times infinity for all that you do : )#ProudPartnerToParents #ThankYouParents #HappyParentsDay #BYJUS pic.twitter.com/aG0lq7vwsh— BYJU’S – The Learning App (@BYJUS) July 23, 2021
Brands
JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
