MAM
BYJU’S appoints Puneet Bhirani as senior VP, operations
Mumbai: Edtech company BYJU’S on Monday announced the appointment of Puneet Bhirani as senior vice president – operations.
In his role, Bhirani will oversee the company’s overall operations strategy as well as build strong and innovative technological support to scale the business. He will strengthen internal capacity as per the strategic objectives, said the company in a statement.
“Puneet brings in a wealth of experience coupled with a deep understanding of business operations. We believe his joining will be a great value addition to the team and look forward to supporting him along the way,” said BYJU’S chief people officer Pravin Prakash.
Before joining BYJU’S, Bhirani was associated with Ola Fleet as CEO and group COO at Ola across mobility, foods, and Ola electric. A CXO with over 24 years of cross-cultural experience across India, the UK, and the US, he brings on board his expertise in business transformation, new business setup & expansion, business development & cost/resource optimisation across various domains.
“I am extremely excited to be a part of the team that’s redefining the online learning space and making quality education accessible to all students,” said Bhirani. “BYJU’S has displayed disruptive growth over the past 1.5 years, and I am looking forward to becoming an integral part of the brand’s upheaval and introducing new practices to continue the seamless momentum of existing processes.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
