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BVITV Asia Pacific promotes five key sales executives

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MUMBAI: Buena Vista International Television–Asia Pacific (BVITV-AP) has promoted five members of its Asia Pacific sales team. The announcement was made by BVITV-AP senior vice president and managing director Steve Macallister.
 
 
Joyce Yeung has been promoted to executive director, Asia, Greg Johnson to executive director, Australia/New Zealand, Mark Chan to director, China, Amit Malhotra to director, India and Ramez Sheikh to manager, Indonesia and emerging markets.
 
 
 
Macallister said, “We have a remarkable team in Asia Pacific and are pleased to be recognising the contributions that Joyce, Greg, Mark, Amit and Ramez have made in the few years. With our continued focus on delivering the best customer service and with the largest network of sales offices in the region of any US studio, BVITV-AP is well placed to be the leading distributor of TV content in Asia Pacific.”
 
 
 

Yeung joined BVITV-AP in 1995 as sales executive when The Walt Disney Company first established its television office in Asia. She was promoted three times before becoming executive director and covered territories that included South East Asia, the Middle East and Japan. Over the past two years, Yeung has built a sales team from two Hong Kong-based executives to a team of ten spanning three sales offices (India, Korea and Hong Kong). Based in Hong Kong, she will continue to report directly to Macallister and cover all regions of Asia excluding Japan.

Johnson joined BVITV-AP in April 2002 as sales manager based in Hong Kong. He was relocated to Sydney in 2003 and in the last two years has played an integral role in building the distribution business and further enhancing strategic relationships with key partners in Australia and New Zealand. Johnson was a contributor to the success of BVITV-AP’s hit titles Desperate Housewives and Lost in Australia, which were the number one and two premieres respectively, in Australian television history. Johnson will continue to report to Macallister and be based in Sydney.

Chan joined BVITV-AP in 2003 – after completing his M.B.A – as sales manager responsible for the Philippines, Taiwan, Hong Kong and Indonesia. In his new role, Chan will oversee the strategic development of the distribution business in China as well as manage a team of five people. He is based in Beijing and reports directly to Macallister.

Malhotra joined BVITV-AP in June 2004 as sales manager in India and has since been a major contributor to developing the distribution business and establishing BVITV-AP’s presence in the country. Based in Mumbai, Malhotra reports to Yeung.

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Sheikh joined BVITV-AP in 2003 as marketing executive coordinating regional trade and affiliate marketing activities across Asia Pacific. Last year, Sheikh moved into a sales role as senior sales executive and has established and helped drive growth of BVITV-AP’s distribution business in Indonesia and emerging markets such as Vietnam, Sri Lanka, and Brunei. Sheikh is based in Hong Kong and reports to Yeung.

 
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Samsung India elevates Aditya Babbar to lead mobile business

Exec takes charge of MX sales and marketing after Raju Pullan’s exit

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NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.

Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.

A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.

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His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.

Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.

The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.

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