MAM
Buzzoka to foray in influencer & celebrity led commerce
MUMBAI: Buzzoka, India’s most disruptive influencer marketing agency is all set to enter influencer-led Ecommerce. With this B2C initiative, Buzzoka will allow influencers to sell preferred products that they were endorsing without handling physical inventory. Also, it will allow influencers to create their own labels and storefronts as part of their linear growth. The content-led commerce platform will be the first of its kind and will allow influencers a new identity in their current avatar.
The platform will offer a more direct method for influencer-inspired e-commerce purchases, which will hence expand the sales for brands. Authenticity is the key reason for brands to choose influencers and a personal online store curated by an influencer will make it more reliable for the followers.
Commenting on the same, Mr. Ashutosh Harbola, CEO & Co-founder, Buzzoka, said, “The idea behind connecting the influencers with Ecommerce is to enable a personal and direct touch, and stamp out any authenticity issues that an influencer might face with sponsorship. This move will open new avenues in the Influencer marketing domain. Also, influencers and celebrities who are keen to launch their own labels will feel empowered with the platform coming into existence.”
Harbola adds – “ E-commerce platforms like Myntra, Amazon, Flipkart etc are already using affiliate channels to drive sales through influencers, but our offering will be completely led by the influencer rather the platform – We call it the Influencer Commerce.”
Buzzoka is a partner for over 150 brands in India and is considered to be one of the best in the influencer marketing business. Buzzoka has been instrumental to add the flavor of creativity to the landscape of influencer marketing with power-packed ideation and strategic thought process. With this move by Buzzoka, Influencer Marketing landscape will evolve to and witness massive growth
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
