MAM
Business India appoints Fourth Dimension Media
MUMBAI: Business India Publications has appointed Fourth Dimension Media Solutions as its Sales Concessionaire to Strengthen its existing Sales Team and increase its Strategic Reach with Clients & Media Houses .
4th Dimension -The media outsourcing specialists will be a Force Multiplier to the existing Business India ad sales team and will represent Business India for all products of the publication and aso the newly Launched Business India Brand Solutions Business which will provide Clients unique BTL solutions by way of Business & Entertainment Events.
With an extremely young and dynamic professional unit, Fourth Dimension offers its clients a variety of services for media sales, activations and solutions, while reflecting the highest standards of performance and client service. The primary goal for this partnership is focused on creating and developing compelling integrated advertising and marketing solutions for brands that partner with Business India keeping in mind the philosophy and ethos of the Client.
The collaboration with Fourth Dimension will enable Business India to effectively engage with advertisers in India and amplify their presence across the country along with developing widespread and integrated relationships with leading national advertisers..
Fourth Dimension Media Solutions CEO Shankar B added, “ We are extremely honoured and privileged to represent an iconic brand like Business India and it will be our commitment to fulfil the expectations”
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
