Ad Campaigns
Burger King unveils TVC for crispy veg value offering
MUMBAI: Some things are so irresistible that one simply does not suffice! For those who are looking for delicious, burgers, Burger King presents an offer you just can’t resist. Built upon the insight ‘One for Hunger, Two for Taste’, Burger King India’s newest value offering allows guests to buy two crispy veg burgers for just Rs 50.
Customers can add Fries and Pepsi at an add-on price of just Rs 44 to make this a tantalising meal. This would be available 2 August 2017 onwards, across select outlets of Burger King in Dine-In and Takeaway only.
Burger King currently has the most robust menu of burgers under Rs 100, with nine variants including five vegetarian burgers. The Crispy Veg Burger at Burger King is the perfect combination of soft sesame buns, a masaledar crispy veg patty, topped with a delicious, tangy sauce, and garnished with onions. The communication states that while one Crispy Veg Burger is enough to satiate your hunger, the taste is so enticing, that you will crave for more and end up having a second one as well! This lip-smacking goodness is originally priced at Rs 35; however, the all-new tempting offer, has two Crispy Veg Burgers at an absolutely amazing price of Rs 50.
The new value meal serves as the perfect excuse for millennials to hang out with their friends at the nearest Burger King outlet without having to shell out much.
Burger King India CEO Rajeev Varman said,” Burger King India has always strived to provide superior taste at the best value for its guests, be it through the customized Indian menu, unique flavours, or through its value propositions. We stay committed to the India market with unique vegetarian products Made for India. Through this Marketing Campaign, Burger King ® invites millennials to walk into our outlets to enjoy the unique Burger King® experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”
Burger King has planned a robust, integrated marketing campaign to support this exciting new launch. A new TVC campaign, promoting ‘One for Hunger, Two for Taste’, is all set to roll out today, across leading TV channels and reaching out to audiences across a mix of General Entertainment, Youth, Music channels. In addition to a strong television focus, the campaign is being strongly promoted across various digital platforms, thereby striking a chord with the millennial audience.
This special offer is available for a limited time only at select Burger King restaurants on Dine-in and Takeaway only.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
