MAM
Burger King revamps logo for the first time in 20 years
NEW DELHI: Global fast-food giant Burger King has unveiled a revamped brand identity with refreshed logo designs reflecting its removal of conservatives. The redesign is the first in over 20 years.
Restaurant Brands International (which owns Burger King) CMO Fernando Machado said, “We've been doing a lot in terms of food quality and experience. We felt that putting a wrap around all that with an upgrade of our visual identity would help signal to our consumers that this is a brand that's evolving.”
The new logo includes an internally developed font called ‘flames’ with rounded edges in motif shades of brown, red and green. The retro-influenced identity is reflective of the brands “rounded, bold and yummy” food offerings, which will no longer have preservatives and colourings. The change will soon be visible on food packaging, employee uniforms, and soon-to-be remodelled restaurants. The fast food chain will also offer healthier grub options.
In September, Burger King introduced new restaurant designs fit for the Coronavirus era with triple drive-thrus, burger pick-up lockers and takeout counters. The designs will be tweaked to highlight the revamped visual identity. It will take some time for the rebranding to cover all its outlets across the globe.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
