Ad Campaigns
Burger King launches ‘Tasty Meals’ starting at just Rs 99
Mumbai: Burger King India, one of the fastest growing Quick Service Restaurant (QSR) chains, announced the launch of its latest value range of Tasty Meals, starting at Rs. 99. With the QSR space becoming more competitive, the newly launched meal offering aims to drive consideration and increase dine-in traffic by providing guests with an irresistible value-for-money deal.
The ‘Tasty Meals’ is all set to treat the hunger pangs of many. With the introduction of meals starting @Rs.99, one can get a lip-smacking meal comprising of a Burger, Fries and a Pepsi Black. The offer is available across a range including burgers and tacos. Vegetarian options include the Crispy Veg burger meal for Rs.99. One can also opt for Veg Makhani Burst meal, Veg Crunchy Taco meal, Crispy Chicken burger meal, Chicken Makhani Burger meal and Chicken Crunchy Taco meal that are available at different prices.
To unveil this exciting offering, Burger King India has planned a 360-degree campaign that is sure to grab your attention. Starting with a pre-buzz featuring a 10-second product creative across TV, Digital and electronic channels. The campaign also includes a TVC showcasing crazy dance moves on a unique ‘Ninety-Nine’ tune to connect with guests and give them a glimpse of the amazing value they can get with the ‘Tasty Meals starting @ Rs.99’. The campaign will also be amplified across various media platforms, including TV Channels, YouTube, Print, Snapchat, Instagram, Paytm Soundbox, In-game advertising, and search campaigns. With such a widespread reach, Burger King India is set to make a big impact on the fast food scene.
Commenting on the campaign and the new launch of the menu, Burger King India CEO Rajeev Varman said, “We are thrilled to launch the ‘Tasty Meals @Rs.99’ campaign, which reinforces our commitment to providing guests with an unbeatable value-for-money deal. With the launch of this campaign, we aim to enhance brand love among younger guests by offering them a range of delicious meal options at an affordable price point.”
Burger King India chief marketing officer Kapil Grover said, “At Burger King India, we are excited to bring this campaign to life as we understand that in today’s market, value for money is a key driver of brand consideration. With the launch of our ‘Tasty Meals @Rs.99′ campaign, we are confident that we will not only satisfy our guests’ cravings but also provide them with an unbeatable deal that will make them keep coming back for more.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
