MAM
Burger King India and Delhi Police partner to provide burgers to orphanages
MUMBAI: Burger King India partnered with Delhi Police to distribute burgers to children in orphanages and community clusters amidst the current Covid2019 crisis. The Don Bosco Ashalayam and Auxilium Snehalya in Palam Village and Asha Grah Children Home for Boys and Girls in Dwarka were served with burgers as mid-day snacks. Further, kids of JJ clusters in the area of Vikas Puri, GTB Enclave, Madhu Vihar, R.K Puram and Kalkaji were also served burgers. As part of this partnership, Burger King distributed 5000 burgers.
Burger King India’s ‘Crown Standard Delivery’ ensures safe delivery of food from the kitchen to the communities. The staff delivering the meals wear protective gear like masks and gloves to ensure safety. Since the outbreak, Burger King has further strengthened its robust restaurant procedures around food safety, cleanliness and hygiene and increased its sanitization frequency in all restaurants across the country.
Burger King CMO Srinivas Adapa said, “We work closely with police officers in our communities on a regular basis and in these unprecedented times, we would like to salute them for their selfless service to the nation. We are honoured to partner with the Delhi Police to provide safe and hygienic food to children in this hour of need.”
The Delhi Police also appreciated the brand gesture and were happy to partner with this initiative which brought a smile on the faces of young kids.
MAM
Ad veteran Amitabha Lahiri passes away; led MASH Advertising as CEO
Industry remembers seasoned leader who shaped brands across top agencies
NEW DELHI: Amitabha Lahiri, a seasoned name in India’s advertising industry and chief executive officer of MASH Advertising, has passed away, according to media reports.
Lahiri brought with him over three decades of experience across some of the country’s most prominent agencies, carving a reputation for building brands and businesses with equal ease. At MASH Advertising, a unit of Percept Ltd, he played a key role in shaping the agency’s direction and growth since its inception.
He joined the Percept group in 2007 as senior vice president at Hakuhodo Percept and was later elevated to chief operating officer. He eventually went on to lead MASH India as chief executive, steering the agency through its formative years and positioning it as a creative and strategic player in the market.
Before his stint with Percept, Lahiri held leadership roles across leading global networks. He served as vice president at Dentsu Marcom and JWT, and earlier as vice president and branch head at Everest Brand Solutions in Delhi. His career also included significant tenures at McCann Worldgroup, Lowe Lintas and Leo Burnett, where he honed his expertise in account management and brand strategy.
Colleagues and industry peers remember Lahiri as a steady hand in a fast-changing business, someone who combined creative instinct with sharp commercial understanding. His journey from early roles in Mumbai’s advertising scene to leading agencies in Delhi reflects the evolution of India’s ad industry itself.
His passing marks the loss of a veteran who helped shape campaigns, teams and agencies across decades. As the industry continues to evolve, Lahiri’s legacy will endure in the many brands he influenced and the professionals he mentored along the way.
