MAM
Bunjy jumps the queue with AI-fuelled marketing built for real results
MUMBAI: In a world where marketing promises soar higher than their KPIs, Bunjy has decided to hop straight to the part that matters results. The integrated marketing services company is positioning itself as the antidote to bloated decks, sprawling timelines and campaigns that look good but deliver little. Instead, Bunjy is betting big on AI-powered execution, tech-enabled speed, and a hard-nosed commitment to measurable ROI, a formula already earning it traction across enterprises and high-growth sectors.
Founded by techpreneurs and industry veterans Priya Goutham and Keerthana Chandrasekaran, Bunjy straddles content, creativity and technology with equal ease, offering end-to-end solutions across branding, digital campaigns, content production, and performance marketing. But what the founders insist sets them apart is not the service list, it’s the machinery behind it.
Bunjy’s proprietary tech stack and automation systems are designed to cut through the traditional agency lag. By using AI-driven marketing automation, the company says it has been able to consistently deliver over 50 per cent ROI for many clients, a figure that’s especially critical for enterprise marketing teams and tech-first companies whose go-to-market timelines can’t afford friction.
“A strong brand strategy is the compass for any ambitious company, but the real magic lies in translating that direction into measurable business impact,” says Bunjy co-founder and chief strategy officer Priya Goutham. “We don’t see marketing as an execution arm; we see ourselves as strategic growth partners who build long-term value and relevance.”
Bunjy co-founder and CEO Keerthana Chandrasekaran emphasises that sophisticated execution hinges on engineering as much as creativity. “Scaling marketing requires more than good ideas; it demands a robust, integrated foundation built on strong technology capabilities. Through our Launchpad offering for startups and our structured processes, we ensure every strategic move is powered by the right technology,” she says.
The result is more predictable outcomes, faster turnaround, and performance that enterprise clients especially in Technology, Healthcare, Hospitality and Real Estate can quantify rather than simply admire.
Backed by a senior advisory council and a team skilled in enterprise and technology marketing, Bunjy aims to stand out in a market crowded with agencies that promise “full-service” but often deliver fragmented solutions.
Bunjy’s leadership has a track record of scaling marketing execution at agencies and tech companies alike, allowing the firm to combine strategic depth with agile, high-quality production. This mix, the founders say, is what enables Bunjy to craft strong narratives, compelling content and impactful digital storytelling without sacrificing speed.
In a landscape where companies are overwhelmed with data, dazzled by AI, and yet desperate for clear outcomes, Bunjy is staking its claim as the player that brings all three together with clarity.
Instead of selling “the future of marketing”, the company is offering something far more grounded, fast, accountable, tech-integrated marketing that actually moves the business needle.
And in a sector full of noise, that might just be the leap enterprises have been waiting for.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
