Brands
Building an impact with unmissable freshness Park Avenue Soaps
Mumbai: Park Avenue Soaps is one of the pioneering brands in the Men’s soap segment. Park Avenue soaps are known for their performance-based natural ingredients and invigorating fragrance that gives long-lasting freshness. Hence the core proposition of ‘Refreshing soaps, crafted for Men’ differentiates Park Avenue from the competition.
Park Avenue Soap portfolio has four core variants – Good Morning (Everyday Revitalizing), Pure Luxury (Moisturising Indulgence), Cool Blue (refreshing Cool) and Lemon Storm (Freshness Burst). Each of these variants offers unique benefits along with a great fragrance that gives Men a long-lasting impactful freshness.
The latest TV commercial is an attempt to highlight the brand’s core benefit of providing the “just showered” feeling that evokes incredible freshness. The unique fragrance and ingredients allow consumers to go about their day feeling refreshed and confident. Thus, offering an opportunity to always create an impact while enjoying the invigorating experience of Park Avenue soaps.
This is the first time ever Park Avenue soaps will be driving awareness among consumers with the core proposition of unmissable freshness and fragrance through communication. Today’s Men not just want to feel fresh but also want to look and smell refreshing so that they can create an impact on others in every possible opportunity they get. With this new campaign, Park Avenue aims to be a preferred choice of bathing brand for Men.
Park Avenue chief marketing officer Pooja Sahgal said, “The idea of mesmerising Freshness that people immersively notice was a strong platform to bring alive the discriminator of Just Showered freshness. Park Avenue Soaps with its unique fragrances and natural ingredients are customised to provide long-lasting freshness for men to help them create an impact as they take on the day. Park Avenue Soaps are on a growth trajectory, and we are sure this campaign will accelerate the momentum”.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
