Ad Campaigns
Building a dream home? Orientbell Tiles says ‘#TechNoTension’
Mumbai: It is said that the most challenging thing for a person to accomplish in their life is building their dream home. Regardless of how many advent technologies have been introduced, the agitation of building a home remains the same.
With its new campaign, ‘#TechNoTension’, Orientbell Tiles has offered to make everything easier and more convenient for the customer to build their desirable home.
With the latest digital tools and technologies on the website, the campaign shows how customers find tiles of their liking by just uploading a picture from Instagram or Pinterest (Samelook); find the tile for their project by using filters of colour, project location or by other specifications and get combinations in a few seconds.
Customers can also get a personalised 3D render of the chosen tiles in your project layout, along with recommendations from the company’s own in-house designers (Trulook); or even upload a photo of the actual sample flat to virtually try as many floor tiles from the range as you want to (Trialook)! Customers can even order samples or buy tiles directly on the website.
“The main focus of Orientbell Tiles is making tile purchasing easier and more convenient for its customers. From providing help to find the splendidly perfect tiles to visualising the best suited tiles for the customer’s home before buying, Orientbell helps you with every single detail because a customer’s concern is their concern as well,” the company said in a statement.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
