Ad Campaigns
BUILD. & Tiger Shroff launch BUILD.PROWL range of sports supplements
Mumbai: BUILD., a leading Indian sports nutrition brand, has partnered with PROWL, the active lifestyle brand by Tiger Shroff, to introduce a range of high-quality sports nutrition supplements designed to support active individuals in achieving their fitness goals.
The new BUILD. PROWL Elite Series introduces six new products in unique flavours like fresh brew coffee, delicious chocolate, watermelon, orange, raspberry, kiwi, etc. for the consumers –
1. HydroActive ISO 8
2. Lean Muscle Enhancer
3. Pro Shredder
4. Pre-Game Pro
5. Liquid L-Carnitine Pure Burn 3K
6. EAA Rapid 9
Tiger Shroff made the initial announcement on his Instagram profile, sharing an experience video, and speaking about the collaboration. In the video, he speaks about his passion for fitness and how his association with BUILD. helps him stay aligned with his fitness regime. Going forward he highlights how the HydroActive ISO 8 is specially designed to aid improved digestion that makes one feel light and energetic with amazing flavours. He gives a message that as humans, movement is essential for a healthy lifestyle, both physically and mentally and that we should keep moving in our own ways.
BUILD CEO Soumava Sengupta said, “We’re thrilled to team up with PROWL to launch this range of products under BUILD. As a brand, we are committed to helping people lead a healthy and active lifestyle, and this collaboration allows us to reach even more fitness enthusiasts with our products. Our supplements are designed to provide the necessary nutrients to fuel the body during intense workouts, and with Tiger Shroff’s passion for fitness, we’re confident that this collaboration will be a game-changer in the sports nutrition market.”
The BUILD. PROWL range is a testament to the shared passion for fitness and commitment to helping individuals achieve their fitness goals. Created by a team of expert nutritionists and fitness professionals, the range includes pre-workout, post-workout, recovery formulas, mass gainers, as well as whey protein and amino acid supplements. Each product is formulated with premium quality ingredients that are scientifically proven to enhance athletic performance and support muscle growth and recovery. The video is live on BUILD.’s social media platforms, including YouTube and Tiger Shroff’s Instagram.
Tiger Shroff said, “I’m thrilled to be working with BUILD. to bring high-quality sports supplements to the Indian market. As someone who takes fitness seriously, I understand the importance of proper nutrition, and with our combined passion and expertise, I believe we can inspire a new movement in fitness in India and empower individuals to live a fit and healthy lifestyle.”
The BUILD. PROWL range is available in over 500 specialty sports nutrition stores, its website www.buildyourgoals.com, top gyms, and leading e-commerce platforms like Amazon. The BUILD. PROWL Elite and Advanced Series come in a variety of flavours and are made available to customers for a price starting at Rs 2,999.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
