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Buena Vista plans global splash for ‘Narnia’ trailer
MUMBAI: This is a one of a kind initiative when it comes to film trailers. Buena Vista which distributes and markets Walt Disney’s films has announced an unprecedented worldwide trailer roadblock for the upcoming film The Chronicles Of Narnia: The Lion, The Witch And The Wardrobe.
An estimated global audience of over 200 milion will experience the theatrical trailer. Buena Vista will leverage the different platforms of television, online and mobile phones. The trailer has been dubbed in 13 languages and the activity starts over the weekend.
The worldwide roadblock will be anchored by the US broadcast debut of the trailer on 7 May during ABC’s airing of Harry Potter and the Chamber of Secrets. Visitors to AOL sites and Verizon Wireless V Cast customers will also be able to see the trailer. The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network.
Within two days of the US launch, the international roadblock (dubbed in over 11 languages) will introduce the trailer around the world, with simulcasts on popular programmes. Activity will take place in the UK, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America. In addition to the broadcast launches, each territory will partner with print and online outlets to maximise exposure.
The film releases in India on 23 December 2005. Buena Vista International senior VP marketing Nic Crawley says, “The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe is generating incredible interest all over the world. We are thrilled to be introducing the movie trailer to a global audience through this broadcast and online roadblock.
“With its universal themes, great characters, and fantastic adventure elements, we believe that this film is going to be a huge hit in the international marketplace. Television audiences and online participants are going to have a unique opportunity to see this first look at the film.”
Based on C. S. Lewis’ timeless adventure the film follows the exploits of the four Pevensie siblings — Lucy, Edmund, Susan and Peter — in World War II England who enter the world of Narnia through a magical wardrobe while playing a game of ‘hide-and-seek’ in the rural country home of an elderly professor.
Once there, the children discover an incredible new world inhabited by talking beasts, dwarfs, fauns, centaurs and giants that has become cursed to eternal winter by the evil White Witch, Jadis. Under the guidance of a noble and mystical ruler, the lion Aslan, the children fight to overcome the White Witch’s powerful hold over Narnia in a spectacular, climactic battle that will free Narnia from Jadis’ icy spell forever.
The film stars British actors Tilda Swinton, James McAvoy, Rupert Everett, Oscar winner Jim Broadbent Iris and Ray Winstone.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
