MAM
BUDWEISER 0.0 BRINGS HOME THE TROPHY TO CELEBRATE LIVERPOOL FC’S PREMIER LEAGUE WIN WITH FANS
NEW DELHI: Budweiser 0.0, an official partner of the Premier League, celebrated the historic victory of Liverpool FC, as they were crowned the 2020 champions, after 30 years. While the pandemic-induced challenges restricted fans from toasting the iconic win with the usual grandeur and silenced the otherwise roaring stadiums, Budweiser 0.0 stepped in to ensure fans across the country are presented with the opportunity to honour the much-awaited title in all its glory.
To facilitate this, 12 lucky winners, selected by Liverpool Fan Clubs across Mumbai, Delhi, and Bangalore, were granted exclusive Budweiser merchandise, and a chance to get their hands on a replica of the Premier League trophy, IRL. What’s more, supporters from across India also received special access, to commemorate the triumph in true Budweiser style, through a watch party in association with ace comedians and fans of the Reds: Anirban Das Gupta, Kumar Varun, and Rahul Subramanian.
The activation is rooted in Budweiser 0.0’s effort to ensure football enthusiasts in India experience the sport at its full potential – through avenues capture the imagination of fans and celebrate the passion for the beautiful game, surpassing boundaries and even physical distances. The virtual gathering made way for the fans of the game to cheer for the new Kings of England.
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AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
