Ad Campaigns
Budweiser 0.0 asserts ‘Kings aren’t made overnight’ in new campaign
Mumbai: Budweiser 0.0 has announced the launch of its new campaign called ‘Made Over Nights’ featuring actor Siddhant Chaturvedi. Through the campaign, the brand aims to celebrate hard work, determination and inspire consumers by bringing to the fore nuances of Siddhant’s journey.
To kick off the partnership, Budweiser 0.0 released a film that follows the journey of young Siddhant, spotlighting emotional highlights of his real-life screen tests as he relentlessly pursues his passion. The video shows him anxiously practicing a thank you speech with flashbacks of various people who helped him get through the crazy nights that he spent honing his craft. As the plot unfolds, the anxious Siddhant with a handful of spectators now has a confident demeanor, stepping onto the stage with a room filled with fans cheering him on.
“In today’s hyper digital world where success is often portrayed as an overnight phenomenon, we have attempted to take a peek into the tireless journey that is success in the real world,” said AB InBev South Asia VP of marketing Vineet Sharma. “This film is our attempt to redefine the hustle and honour the kings ‘Made Over Nights.’ We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”
Adding to this narrative, Siddhant Chaturvedi expressed, “I am often asked by fans on how overwhelming my overnight success has been. This is hardly true! I was honored Budweiser 0.0 found my journey gripping enough to recreate as it seamlessly matches their assertion of success not being an overnight feat but an over nights conquest. I hope my mantra – Hustle Se Haasil inspires young consumers to overcome challenges and find their own ground.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
