Brands
Bubz debuts in India: Monk fruit–infused soda with just 18 calories
MUMBAI: India’s soft drink market has a refreshing new entrant with the launch of *Bubz*, a next-generation soda crafted for health-conscious yet uncompromising consumers. Each 250 ml can is naturally sweetened with monk fruit, contains zero added sugar, packs six grams of prebiotic fiber, and delivers just 18 calories, all without artificial sweeteners, caffeine, or preservatives.
Positioned as “soda, rewritten,” Bubz promises to deliver the familiar fizz and flavour of soda while stripping away unnecessary calories. Available in four flavours: Cola, lemon lime, citrus, and strawberry, it is 100 per cent vegan, functional, and indulgent, catering to young professionals, fitness enthusiasts, party hosts, and trendsetters who want their refreshment guilt-free, Instagrammable, and versatile enough to double as a post-gym drink or cocktail mixer.
The brand is the brainchild of entrepreneurs Adai Mehra and Krish Bajaj, who set out to create a soda that matches the aspirations and lifestyles of India’s new-age urban consumer. For Mehra, the project has personal roots. After stints in finance at Avendus and luxury real estate at Isprava, he experimented with ventures ranging from artisanal chocolate to interior design, all while dealing with persistent gut health issues. Yet his love for soda never faded. “I’ve dealt with gut issues for years, and giving up soda always felt like a compromise. With Bubz, I wanted to prove you can still have the fizz and flavour you crave, but in a way that actually works for your body,” he explained.
The arrival of Bubz signals more than the launch of a new beverage; it represents a cultural shift in how India’s youth approach consumption: indulgence without compromise, transparency without trade-offs, and wellness seamlessly built into everyday rituals. As Mehra put it, “Bubz isn’t trying to be a health drink. It’s soda, rewritten. The fizz, the flavour, the nostalgia but smarter, lighter, and designed for the way we live now.”
Brands
Indeed expands ChatGPT job search app to India and 50 plus countries
Conversational AI meets hiring as users get personalised roles via chat
NEW DELHI: Indeed has expanded its integration with ChatGPT to India and more than 50 countries, opening up a new, conversational way for users to search and explore job opportunities.
The move brings job discovery directly into chat, allowing users to describe roles in plain language instead of relying on filters. By typing prompts such as “remote marketing jobs” or “data analyst roles in Pune above Rs 8 lakh per annum”, users can instantly receive tailored listings drawn from Indeed’s platform.
To unlock personalised recommendations, users can connect their Indeed profiles, enabling the system to match roles based on their skills, work experience, education and preferences. The integration pulls from a vast dataset of over 645 million job seeker profiles and analyses more than 140 million hiring signals daily to refine results.
While job discovery happens within ChatGPT, applications are still completed on Indeed’s platform, where users can apply, schedule interviews and connect with employers.
Indeed vice president product Sol Garger said, “Career inspiration often strikes in unexpected places. Integrating Indeed’s hiring marketplace with ChatGPT helps job seekers turn those moments into action.”
The feature is available through the ChatGPT Apps directory, where users can connect their Indeed accounts and activate the service by typing “@Indeed” in a chat. The app also provides company insights, including overviews and employee ratings, helping candidates make more informed decisions.
Importantly, Indeed said it does not share sensitive personal data such as contact details or application history with OpenAI. Only basic profile information required for job matching is used.
The collaboration marks a broader shift in how people approach job hunting. Instead of scrolling through listings, users can now refine searches through conversation, adjusting criteria in real time and receiving increasingly relevant results.
As artificial intelligence continues to reshape recruitment, the Indeed-ChatGPT tie-up points to a future where job searches are not just faster, but far more intuitive and personalised.
