MAM
BSH Home Appliances India appoints Pinaki Gupta as Head of Brand Marketing
Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has appointed Pinaki Gupta as the Head Brand Marketing. With over 19 years of extensive experience in brand marketing across diverse sectors, Pinaki brings a wealth of expertise and a proven track record of driving successful brand strategies to his new role.
In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand strategies for the distinguished brands Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella. His role includes bolstering BSH’s presence in the premium home appliances market in India, amplifying the brands’ share of voice, and elevating their brand image to new heights.
Before joining BSH Home Appliances, Pinaki held key positions in reputable organizations including Kansai Nerolac Paints Limited, Mahindra & Mahindra Ltd, Lifestyle International Pvt Ltd, Arvind Ltd, and Nilkamal Ltd. His most recent role at Nilkamal Ltd saw him at the helm of preparing and executing strategic roadmaps for the brand across a diversified portfolio of product offerings. He spearheaded the repositioning of the Nilkamal brand and designed a new brand architecture in alignment with the brand philosophy, showcasing his strategic vision and leadership.
Pinaki’s appointment marks a pivotal moment for BSH Home Appliances India as the company embarks on an exciting journey of growth and innovation in the Indian market. With his wealth of experience and strategic prowess, Pinaki is poised to drive BSH’s brand marketing efforts to unprecedented success.
Commenting on his new role, Gupta said, “I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high quality customer centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau. Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
