Brands
BSG onboards Bollywood singer Sudesh Bhosle as brand ambassador
Mumbai: Signia, a player in the hearing aid industry has announced the launch of Brilliant Sound Galaxy (BSG) – the first store of its kind in India, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. The store was inaugurated by Bollywood singer and Signia cause ambassador Sudesh Bhosle along with Sivantos India CEO and MD Avinash Pawar.
Bhosle, a popular figure in the Indian entertainment industry known for mimicking a number of artist including Amitabh Bachchan will be endorsing the brand for multiple BSG stores across India.
As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3 per cent in the Indian population.
The BSG is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. It is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof, said the company in a statement.
BSG will be operated by Atharva Speech and Hearing Care, a professional company established in 1998 by Ashwini Raut and Vikas Raut. Atharva Speech and Hearing Care has five centres spread across Mumbai, Pune and Goa. These centers are equipped with the latest state-of-the-art diagnostic facilities and cutting-edge technology to optimise and fit hearing aids for all age groups.
“Inaugurating the BSG center is our commitment towards serving the hearing-impaired population. This step will help to create awareness and reduce the stigma associated with hearing aids. At our BSG, qualified audiologists will help in investigating the problem and provide specific solutions to improve the quality of life of the consumer,” said Raut.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
