MAM
Bruce Lee’s daughter reviving father’s brand
MUMBAI: With several new television projects in the making including a Chinese-language biopic and an animated series for the worldwide market, the late Bruce Lee‘s daughter Shannon Lee is all set for a revival and major expansion of her late father‘s brand. Shannon‘s efforts in this brand building include a flagship website, BruceLee.com. Said Shannon, “BruceLee.com will be the beacon of all things Bruce Lee on the internet. The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.” In addition, a new licensing programme is also being developed. Last year, Shannon acquired her family’s merchandising rights from Universal Studios and established Bruce Lee Enterprises (BLE) to handle the licensing of the Bruce Lee name and likeness. Shannon also established LeeWay Media Group, a TV and film production company. Projects being coordinated by LeeWay Media Group include a Chinese-language biopic directed by noted Hong Kong director Andrew Lau, an animation project with Waddell Media and Ireland-based Flickerpix, a CG action film and a Broadway musical. Recently completed projects of LeeWay Media Group include a 50-part television biography of Bruce Lee that aired in China on CCTV and How Bruce Lee Changed the World that aired on the History Channel.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
