MAM
Bru targets Delhiites with ‘Just Go’ offer
NEW DELHI: Brooke Bond Bru which claims to be the country’s largest instant coffee brand has come out with the Just Go offer for Delhi.
An official release informs that 36 consumers from cities including Mumbai, Bangalore, Kanyakumari, Cochin and Pune have already won holidays to destinations of their choice. The offer entitles the first-prize winners to take their families to a vacation in an international destination of their choice. The second prize winners get a chance to travel anywhere in India. In addition to this, every consumer gets a guaranteed prize with every purchase of Bru. The offer is on for the next one month.
In order to participate, consumers need to buy a pack from any outlet and look inside the specially marked Just Go offer packs of Bru. Lucky consumers will find a coupon inside the pack and win a travel voucher from Cox & Kings for Rs 100,000 or Rs 25,000. With these vouchers, one can travel to a destination of one’s choice. This offer is valid on both Bru 50 gm as well as 200 gm packs.
The offer is supported by extensive television and print advertisements. In addition, there are several on-ground events with spot redemption in key towns. Consumers need to look for the Bru banner outside select outlets in their towns. With each purchase of Bru 50 / 200 gm pack, consumers get a scratch card, which can win them a range of prizes including tickets to amusement parks, movies, caps, t-shirts or tons of other prizes.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
