MAM
Brother adopts aggressive pricing to penetrate Indian market
MUMBAI: Electronics and imaging major Brother International has adopted an aggressive pricing strategy to further penetrate the Indian market with its range of Lifestyle Inkjet MFDs.
The company has decided to price its entry level inkjet MFD at Rs 5499, a four-in-one machine that provides colour printing, colour copying, colour scanning and PhotoCapture Centre.
The company had recently launched a new range of inkjet MFDs for the home and Soho segments. Captioned as the Lifestyle series, these products are aimed at widening the offering to address more markets.
Brother International (India) country manager R S Anandkumar said, “We want to further leverage our offering in the markets and penetrate further through providing value. At the entry level we are the only one to offer a Photocapture center, over and above the conventional Copy, Scan and Print features.”
Accel ICIM is the national service provider for Brother in India. With a direct presence in about 34 locations and reach across 100 locations, Accel ICIM will be able to enhance the satisfaction and service Brother customers effectively.
Brother International is headquartered in Nagoya, Japan, and has a range of Imaging products that includes fax machines, Multi function products, Laser printers, Label printers, and Stamp Creators that are manufacture at Brother factories in USA, UK, Malaysia, China and Japan.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
