Brands
British brewer Lion Brewery Co returns to India after 60 years with premium beer launch
Historic brewery targets India’s fast-growing premium beer market with Delhi debut
New Delhi: Raising a fresh toast to India, Lion Brewery Co has returned to the country after more than six decades, launching its premium beer portfolio in Delhi as it looks to capitalise on the country’s rapidly expanding premium beer market.
Founded in London in 1836, the British brewer has partnered with Copperdrop Spirits as its exclusive importer and distributor in India. Following its launch in the national capital, the company plans to expand into Haryana and Uttar Pradesh in the next phase.
The brewer’s return also carries historical significance. Lion Brewery Co said it was among the early producers and exporters of India Pale Ale (IPA), a beer style originally developed for export to India during the British era, giving the company longstanding ties with the market.
The company has entered India with two products, Island Lager and Pale Ale, both currently available in 330 ml bottles in the Delhi market. It also plans to introduce additional formats as it expands its presence.
Lion Brewery Co was revived in 2018 by a group of friends after years of inactivity. Its India entry has been facilitated through its partnership with Copperdrop Spirits, a venture promoted by the founder of Bad Monkey Beer.
The launch comes as India’s beer market continues to premiumise. According to data from IMARC Group cited by the company, the country’s beer market was valued at around $4.5 billion in 2023 and is expected to grow at a compound annual growth rate of 8 to 10 per cent through 2028.
The premium beer segment is expanding at a much faster pace, with annual growth estimated at 42 to 45 per cent. Rising disposable incomes in urban centres, changing consumer preferences towards craft and premium offerings, and the rapid expansion of microbreweries are driving the shift.
With its heritage-led positioning and premium portfolio, Lion Brewery Co is betting that India’s evolving beer drinkers will be ready to raise a glass to a brand returning after a 60-year absence.
