Ad Campaigns
British Airways launches ‘Family in the Skies’ campaign
Mumbai: British Airways has launched a new TV advert and brand campaign, ‘Family in the Skies’, made for the Indian market and featuring India-based colleagues. Celebrating 100 years of flights between India and the UK, the campaign emphasizes the airline’s commitment to service through its people.
The advert, developed by UK-based agency Uncommon Creative Studio and its Indian network, Uncommon Minds, showcases 25 colleagues, with an additional 78 appearing in the out of home campaign. Indian and British creative directors Tushar Menon and Kate Lloyd collaborated on the campaign, incorporating insights from Indian consumers and British Airways staff. The campaign, British Airways’ first in India since 2016, involves noted Indian creatives:
● Filmmaker Prakash Varma directed the film
● Casting director Romil Modi selected the colleagues
● Acting coach Chandan Kumar prepared the team
● Photographer Avani Rai captured images for the campaign
The two-minute film follows a young woman traveling to the UK. When her van breaks down en route to the airport, a British Airways bus arrives, and crew members invite her and her family on board, turning a stressful moment into a warm farewell. At the airport, she says goodbye to her family and continues her journey with British Airways’ support. This story underscores the airline’s dedication to customer care.
British Airways chief customer officer Calum Laming stated: “We are so proud to have more than 2,500 Indian-based colleagues – making India our largest colleague base outside of the UK – and we are proud that more than 100 of them feature in this campaign. It showcases the huge amount of talent we are so lucky to have within our British Airways family and we could not be more thrilled to show this on a national scale in India. Not only does the campaign tell a story, but it shows who we really are.”
The advert launches across India on 1 November, with versions in the UK, US, and Canada on cinema, YouTube, and social media. The out of home campaign begins 9 November, running in the five Indian cities British Airways serves: Chennai, Hyderabad, Bengaluru, Delhi, and Mumbai. The airline operates over 50 flights per week to the UK, increasing to 60-plus in Summer 2025 with an additional daily service from Delhi.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
