MAM
Britannia signs up with Salman Khan for Tiger
MUMBAI: Britannia has appointed Bollywood actor Salman Khan for their biscuit brand Tiger.
Khan will play a crucial role in further enhancing Tiger‘s core values through his association in presenting the brand, its products and promotional activities.
Britannia Industries category director, health and wellness Anuradha Narasimhan said, “The Tiger brand is about kids – on one hand it is about fun and drool, and on the other hand it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle – and equally passionate about children and their education and health. We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights”.
Khan said, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing.”
Britannia Tiger was launched in 1997 and is serving consumers through its glucose biscuits, cream biscuits, and chocochip cookies.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
