Brands
Britannia plays musical chairs with its top brass
BENGALURU: Biscuit maker shuffles dairy leadership as it looks to cream off more profits
Britannia Industries is stirring the pot. The Mumbai-listed biscuit behemoth announced on 15 December that it’s reshuffling its senior management, moving Abhishek Sinha from chief business officer for dairy to the newly minted role of chief sales transformation officer.
Stepping into Sinha’s still-warm dairy seat is Subhashis Basu, a veteran with three decades of experience churning through the fast-moving consumer goods and dairy sectors. Basu previously served as chief executive of Anik Milk Products and chief commercial director at Lactalis India, where he successfully merged three entities and delivered growth in choppy market conditions.
Sinha, who has been buttering up Britannia’s fortunes since 2005, spent over five years building the company’s dairy business. He helped forge a joint venture with France’s Bel SA and set up Britannia’s manufacturing unit in Ranjangaon, Maharashtra. His two decades in the industry span everything from area sales manager to running the western region.
Basu brings pedigree: he steered Prataap Snacks to a successful IPO, drove growth at Mother Dairy, and held key roles at PepsiCo and Parle Products. From launching Quaker Oats in India to managing mergers, he’s proved adept at transforming businesses.
Both appointments took effect immediately, approved by the board via circular resolution at 6:03pm on Sunday. For a company that’s been on a tear in recent years, the moves suggest Britannia is hungry for more. Whether Basu can make the dairy division rise remains to be seen
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
