Brands
Britannia Marie Gold asks ‘why just one day?’ in new women’s day film
Mumbai: Britannia Marie Gold has released a thought-provoking film titled ‘Let’s Keep it Going’ delivers a powerful message around the symbolic effort associated with celebrating women.
The film is conceptualized and created by advertising agency The Script Room.
The campaign film showcases an early morning conversation between two female employees in a corporate, an office help and a manager. It’s the day after women’s day, and the office is strewn with paper plates and napkins from the previous day’s celebrations. Pointing towards the ‘Happy Women’s Day’ banner, the office help asks the manager if it was someone’s birthday at work yesterday. She discovers that the day was for celebrating women’s contributions and accomplishments.
While the office help is pleased to hear this, she innocently poses another question to the manager, ‘’Didi yeh khaali ek din ke liye hai? (Is this only for one day?)” This causes the manager to take a brief pause. She ponders over the seemingly simple but significant question and responds with a smile, ‘Shayad Nahin (Maybe not)’’.
Britannia Industries Ltd. chief marketing officer Amit Doshi said, “International Women’s Day plays a major role in commemorating the success stories of women across the globe, and in creating awareness about gender prejudices that exist even today. Britannia Marie Gold, while joining the celebrations, wanted to do something different this year and break the convention of celebrating women just for a day. There shouldn’t be just one occasion to celebrate a woman’s contribution to her work, family, and society, but these thoughts should be re-iterated more often. This is one of the reasons behind releasing the ad film on 9 March as opposed to the conventional date of 8 March. As a brand that shares a meaningful relationship with India’s homemakers, Marie Gold and its initiatives including Marie Gold my start-up contest are the perfect example of Britannia’s commitment towards women empowerment. The brand works and interacts with women regularly, and we want to nurture and maintain these good practices throughout the year. The recent film captures the message we want to deliver, and the film will make the viewer smile while also leaving them in introspection.”
Talking on the creative spiel, The Script Room founder Rajesh Ramaswamy said, “Women’s day is unlike other special days. It is a bit different, and has many layers to it. While on one end it is to celebrate the achievements of women, on the other it is also to focus on the issues that they face. It carries different emotions at different ends of the spectrum. Coming to think of it, the day will hold no meaning at all, if the essence of it is not carried forward through the year. It’s this simple observation that led to this idea – The Day After. The equation between the two employees portrayed in the film covers a cross section. And Britannia Marie Gold as a brand has always found meaningful ways of staying connected with this audience. Over the years, the logo has gathered a lot of meaning and fondness with women. We’re so glad that Amit and team took no time to endorse this idea, and supported it wholeheartedly.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
