Ad Campaigns
Britannia forays into western snacking space; launches campaign featuring Prabhu Deva
Mumbai: The largest bakery food brand in India, Britannia, has forayed into the western snacking space with the launch of its brand new Treat Croissant.
The new western snack is launched with a campaign “Don’t Dare Compare” featuring Prabhu Deva.
The newly launched campaign, conceptualised by Lowe Lintas, emphasises the elevated snacking experience that the product delivers.
The ad film begins with two girls sitting on college steps, one of them having a regular snack, and the other girl is seen relishing a Britannia Treat Croissant. The girl having the regular snack claims that all snacks are the same. To which, the croissant girl replies with an analogy that the Britannia Croissant is a much more drool-worthy snack and is beyond any comparison.
The campaign features a celebrity choreographer, actor, and director – Prabhu Deva, known for his slick dance moves and warm personality. The TVC closes with a voice over saying, “The brand-new Britannia Treat Croissant—fluff, baked, and filled with rich liquid cream. Don’t dare compare!”
Speaking about the launch of Britannia Treat Croissant, Britannia Industries chief business officer – new categories Badri Beriwal said, “We believe young Indians today are way more experimental and are adapting towards a global palate. Britannia as a brand has always focused on introducing new snacking formats to India. Today, we strengthen this narrative and take pride in making this world-class product accessible to our vast audience across the country via our robust distribution network. The new Britannia Treat Croissant has an apt mix of taste and convenience for consumers. This will be yet another international standard product that will be locally produced in our mega food tech park at Ranjangaon.”
Talking about the campaign, Lowe Lintas chief creative officer Sagar Kapoor said, “We wanted to establish the superiority of the Britannia Treat Croissant as a snack. Since we also wanted a strong youth connection, we decided to draw a parallel between this snack and dancing. And who better to talk about superiority in that field than the inimitable and evergreen Prabhu Deva? With him on board, we’re confident of landing our brand promise in a strong, entertaining manner that’s sure to get people to try out the product.”
The all-new Britannia Treat Croissant is also available to purchase on all ecommerce platforms – Instamart, Blinkit, Bigbasket, and Dunz.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
