Britannia elevates Siddharth Gupta to vice president marketing

MUMBAI: Britannia Industries has elevated Siddharth Gupta to vice president marketing, marking the latest step in a career shaped by some of the country’s most recognisable FMCG brands. The move recognises his contributions across brand strategy, product innovation and marketing leadership.

Gupta has spent more than eight years at Britannia, steadily rising through the ranks. He currently serves as marketing head for biscuits, wafers and snacks, a role he took on in April 2025 after three years as general manager marketing. In that phase, he led core portfolios such as premium creams, crackers, marie and milk biscuits, categories that sit at the heart of Britannia’s shelves and sales.

Before that, he handled roles including senior category head for milk, marie and crackers, and category head for crackers and tiger, building experience across both legacy favourites and value-driven mass brands.

Prior to joining Britannia, Gupta spent nearly eleven years at Colgate-Palmolive, where he worked across sales, shopper marketing and brand management. His responsibilities ranged from handling the visible white, max fresh and sensitive toothpaste portfolios to leading innovation on products such as active salt healthy white and the painout tooth pain relief gel.

Over the years, he also managed toothbrush categories, modern trade initiatives and regional sales, giving him a ground-up understanding of the business, from shop floor to brand boardroom.

With this elevation, Gupta takes on a wider leadership brief at Britannia, as the company continues to sharpen its marketing playbook across biscuits, snacks and beyond.