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Britannia Bourbon brings out fun shenanigans between friends in new TVC
Mumbai: Britannia Bourbon has launched its new campaign by partnering with Indian cricketers – Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The new TVC, which has Bourbon at the center of all the fun, brings out the desire for the iconic chocolaty snack. The TVC, conceptualised by McCann India- South, features the trio who are known to be friends on and off the cricket field.
The ad film depicts Hardik pulling a minor heist on Shreyas and Deepak and brings out the brand’s proposition of “Original Friendship”. The simple yet relatable creative is one that every friends’ gang can relate to, based on the premise that Bourbon is so delicious that you wouldn’t want to share it even with your best buddies. The TVC celebrates the mischievous, unpretentious bonds between real friends and Britannia Bourbon’s role of igniting fun between such friends.
“For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way,” said Britannia Industries, VP- marketing, Vinay Subramanyam.
Speaking about the TVC, McCann Worldgroup head of creative – South, Sambit Mohanty said, “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness, and shenanigans.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
