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Brewing From the Top Barista’s Bosses Step Behind the Counter
MUMBAI: When leadership gets its hands dirty, or in this case coffee-stained, the result can be surprisingly refreshing. Barista Coffee Company recently turned the spotlight inward with a hands-on leadership initiative that saw its senior management team step behind the counter for a day at its Sector 18 café in Noida. Trading strategy decks for espresso shots, the leadership team took charge of day-to-day café operations, from brewing coffee and preparing food to managing walk-ins and packing delivery orders.
For customers, the experience came with an unexpected twist. Online orders carried a note explaining that their coffee and food had been prepared and packed by Barista’s leadership team itself, adding a personal touch to what is usually a transactional interaction. Inside the café, senior executives were seen handling end-to-end operations, engaging directly with guests and delivery partners, and getting a first-hand feel of the daily rhythms of frontline work.
Speaking about the initiative, Barista Coffee CEO Rajat Agrawal said the exercise was about reconnecting with the heart of the business. He noted that stepping into frontline roles allows leadership to better understand operational realities, team challenges and customer expectations, while reinforcing respect for the café staff who keep the brand running every day.
The move was well received by customers and delivery partners alike, many of whom welcomed the chance to interact directly with Barista’s leadership and see a people-first philosophy in action rather than on posters. In an industry often driven by scale and speed, the initiative stood out for slowing things down and listening at counter level.
For Barista, the day was less about optics and more about perspective. By swapping corner offices for café counters, the brand underscored a simple idea: the best view of the business is sometimes from behind the coffee machine.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
