Brands
Breakbounce reinforces unisex casual wear with G.O.A.T Brand Labs’ investment
Mumbai: Breakbounce, the hot unisex casual wear brand known for its trendsetting designs and urban street-inspired fashion, has recently launched its new ‘Fearless’ collection. The collection captures the bold, unabashed spirit of street culture while staying authentic to the brand’s ethos of movement and dynamism. One of the many notable features of the Fearless collection is the introduction of ranges named ‘Taika’ and ‘Voice’.
Taika is Breakbounce’s tiger mascot, narrating the story of born leaders, brave souls and a fierce tribe led by creativity. This range is designed with the tiger mascot that adds a marquee element to each piece of clothing, thus making it something of a statement.
The Voice range signifies, quite literally, the brand’s voice that finds resonance with the wearer. This range is an amalgamation of comfort and style, offering an uber-cool selection that complements your personality and enables the expression of the individual’s spirit.
To launch this collection in a way that strengthens the brand’s positioning and helps grow and engage its customer base, G.O.A.T Brand Labs has taken multiple initiatives to invest in community-building efforts through strategic collaborations.
The brand’s ethos of movement/energy and change is reflected in the newly launched campaign. Breakbounce has teamed up with popular choreographers/YouTubers Tejas Dhoke & Ishpreet Dang from Dancefit Live for a long-term association. Through this partnership, Breakbounce aims to showcase its product versatility and functionality and strengthen youth connect.
Breakbounce’s mini content series with the doctor-turned-DJ, The Spindoctor (Dr Sanjay Meriya), celebrates India’s brightest talents in hip hop, dance, beatboxing and freestyling, with a mission to authentically engage with the youth and showcase the brand’s dedication to celebrating diversity, creativity and expression in all its forms.
The brand has also featured India’s champion breakdancer – Bboy Wildchild (Eshwar Tiwari) in one of their brand videos. With his impressive moves and daring stunts, Wildchild brings to life the passion, vitality and fearless spirit of street culture.
With a deep understanding of the power of community and the influence of pop culture, G.O.A.T has helped Breakbounce partner with this diverse group of influential individuals who embody the brand’s ethos. By collaborating with these tastemakers, G.O.A.T aims to strengthen Breakbounce’s brand positioning to resonate with a wider audience.
Rishi Vasudev, CEO & Co-founder of G.O.A.T Brand Labs, said, “The mission for Breakbounce continues to be to deliver high-quality products to the youth, aligned to the latest urban and casual wear trends. Breakbounce was the first to introduce street fashion in India and we envision it becoming the most preferred brand in the category.”
Sanjeev Mukhija, Founder of Breakbounce, said “We see Breakbounce as more than just a streetwear brand; it’s a movement, a platform for self-expression and individuality. Our potential lies in our ability to connect with our customers at a deeper level, to resonate with their passions and aspirations and to be a catalyst for positive change.”
Moving forward, Breakbounce remains dedicated to further expanding its community outreach, fostering connections and continuously pushing the boundaries of unisex casual wear fashion. With an unwavering commitment to authenticity and innovation, Breakbounce is poised to leave an indelible mark on the fashion landscape.
G.O.A.T Brand Labs has also been consistently investing in brand marketing efforts for some of its other high-potential brands like trueBrowns, The Label Life & Voylla, not to mention Breakbounce.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
