MAM
BrandWidth 2005 unfolds cross-industry perspective on brands
BANGALORE: BrandWidth 2005 – a seminar on the dynamics of building successful and memorable brands – held in the city attempted to bring together a cross-industry perspective on brands and branding from their respective segments.
The key speakers participated in the seminar included MindTree Consulting COO Subroto Bagchi, Madura Garments president Hemchandra Zaveri, President, TI Cycles of India president G Ramprasad, ITC Ltd Agri-Business CEO S. Sivakumar, Lowe India president & COO Pranesh Misra.
The sessions spanned a variety of subjects including corporate branding, pubic service communication, brand experience, co-creating brands with customers and brand extension- with each session creating a new insight into branding.
In his talk on Building a Corporate Brand in the Services Industry, Bagchi introduced the concept of Memetics, a science based on ideas and how they form the DNA of any organisation. He went on to demonstrate how MindTree Consulting included its DNA – imagination, action and joy into every aspect of a corporate transaction. “A brand must communicate the essence of an organisation, while also incorporating the mission, vision & values of the company. A brand is the reflection of the company itself,” he said.
Misra spoke on the public service communication while highlighting some interesting case studies on Aids awareness and Leprosy. “Addressing a social cause through brand communication helps to build an image of an organisation which is much larger than the brand itself,” Misra said.
The seminar, hosted by the Bangalore-based advertising & PR firm Brand-comm, was attended by over a 100 senior and mid-management professionals from a cross section of industries which ranged from Media and Advertising to Information Technology.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
