MAM
BrandVid 2019 kicks off with day-long summit and awards
MUMBAI: Indiantelevision.com, in its quest to promote a dynamic and competitive environment for creators and brands, is hosting the second edition of BrandVid today in Mumbai.
The conclave will be followed by the first-ever BrandVid Awards to recognise the most creative work in the branded video domain.
The knowledge panels in the conclave will cover a vast spectrum of topics including the evolution of branded video over time, use of data and technology to enhance a brand’s visibility through meaningful collaborations, the targeting of GenZ and their fickle attention spans, and measurement metrics for branded video
The BrandVid Summit will feature a keynote speech from Amer Jaleel, the group CCO and chairman of the MullenLowe Lintas Group.
The summit will feature a stellar line up of speakers that includes the likes of Leo Burnett Orchad chief operating officer Prashanth Challapalli, GroupM South Asia president growth and transformation Tushar Vyas, Mastercard director marketing Puneeth Bekal, and Burger King India CMO Srinivas Adapa.
The BrandVid Awards will honor the best in class brand films, brand integration and branded programming.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
