Brands
Brandttitude analytics will help understand customer behaviour & identify buying pattern
MUMBAI: WNS Limited, a leading provider of global Business Process Management (BPM) services, has announced the launch of WNS BrandttitudeTM – a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying patterns. This state-of-the art platform provides multi-dimensional insights across complex and disparate data sources. BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics.
“For clients to propel their businesses forward, they must be able to translate massive amounts of data into meaningful and useful business intelligence. Consolidating, managing and analyzing available information is an increasingly complex process,” said WNS’ CEO Keshav Murugesh. “Organisations today need a real-time solution that leverages technology, analytics and deep domain expertise to generate actionable and reliable business insights. The WNS BrandttitudeTM platform enables clients to better understand their end-customers, compare themselves to key competitors, and take smart, data-driven actions to transform their brand performance.”
BrandttitudeTM is powered by an advanced, scalable analytics platform that integrates data from disparate sources and compares information against a comprehensive library of KPIs configurable to different industries. For example, for the retail and CPG industries, the platform unifies data from market research and surveys, retail store audits, channel data, shipment data and many other sources.
WNS’ analytics practice currently has over 2,200 data scientists, researchers and domain experts, providing analytics work for more than 75 global businesses spread across verticals. WNS provides a broad spectrum of analytics products and services including big data, business intelligence and reporting, machine learning, research, marketing, social media, risk, fraud, claims, and customer relationship management. WNS has been recently recognized with two Stevie awards for its social media analytics platform (SocioSEER), and Interactive Data Enabled Analytics (IDEA) suite of solutions. The WNS Analytics practice is complemented by a robust R&D center, focused on innovation and emerging technologies.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
