MAM
Brands to explore youth power at MTV’s Youth Marketing Forum
MUMBAI: The 2012 edition of Youth Marketing Forum, MTV‘s flagship youth insights event on 27 April, will explore the power exuded by the youth and the strategies deployed by the marketing gurus across the world to harness this youth power.
This year‘s prominent speakers include Henri Holm from Rovio Entertainment, the makers of Angry Bird, author Chetan Bhagat, Interbrand European Digital Director Simon Smith, Earth Hour co-founder Andy Ridley – and Sony Music Entertainment senior director of marketing and publicity Angela Barkan among others. The speakers will share their insight and ideas on marketing to youth and leveraging their power to create revolutions.
The day will also include prominent brand bosses including brand and business heads from Tata Docomo, Nike, Viacom18 Motion Pictures and more who will discuss how brand need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.
The forum will be anchored by MTV‘s Cyrus Broacha, while stand-up comedian Sorabh Pant will do a stand up act.
In addition the day will see the release of the MTV‘s annual youth study, a comprehensive study with 5000+ youth across 30+ cities in India that probes into their need to stay connect 24X7 and desire to express.
The Youth Marketing Forum 2012 is scheduled at ‘The Hangar‘ – Intercontinental The Lalit, in Mumbai. The event has Tata Docomo as presenting sponsor while Bookmyshow is the online ticketing partner.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
