Brands
Brands salute the indomitable spirit of frontline workers on May Day
MUMBAI: As we celebrate one more May Day, also called the International Day of Workers or International Labour Day, dedicated to workers and labourers across the world (from behind closed doors in the safety of our homes), it becomes even more important to recognise the invisible labour of those countless workers who keep our lives going, uninterrupted. Who have put their lives at risk, tirelessly fighting an unseen deadly enemy to just do their everyday job- letting the rest of us have the luxury of choosing not to step out.
With this thought in mind, brands have come forward to shine a light on the working community, who have contributed to our well-being by sharing digital campaigns on this day dedicated to them. Here are some of the creatives/campaigns for Labour Day which caught our eye:
Tata Motors shared a message of hope and solidarity on its Instagram handle, saying “This #LabourDay, we salute those on the frontlines of the battle against #COVID19. Here’s hoping for a safer and healthier future ahead.”
It also reminded us all that “in these unfortunate times we are fortunate to have them”.
Croma Retail shared a film that talks about taking out a moment to pause and to “wholeheartedly thank all the service staff who helped make our days brighter everyday”, while urging us to do the same. It shared, “Their work never stopped, even when the world did. Let’s take a moment to honour and celebrate the unsung heroes who have our utmost respect and gratitude, here’s to you!”
The Aditya Birla Group’s UltraTech Cement gave a shoutout to the labourers who work day in and out, even in these Covid times to create our dream homes.
Bajaj Allianz paid tribute to the frontline workers on social media. “Working endlessly to fight the global pandemic and keep us safe in the bounds of our home. This #WorldLabourDay, let’s contribute to their efforts by following all the rules and norms effectively. #CaringlyYours “ With the words, “Be it an emergency or a pandemic they never stop caring for us,” the insurance company posted.
JSW paints shared a post to thank those who work round-the-clock for us in an Instagram story, “Seize the day from the safety of our homes and thank our heroes for all their efforts”
Kotak Life shared an acknowledgement for the frontline workers, whose hard labour in the pursuit of their livelihood makes our lives smoother. “Here’s to the ones who strive hard for the development of our nation while risking their lives.”
Automotive and inverter battery manufacturer Tata Green shared the following post on its Instagram, saying, “TATA Green appreciates the hard work, dedication and contribution of all the workers across our nation this #InternationalLabourDay,” with the message ‘Let’s honour the hands that have built our nation’.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
